It can be hard when starting out as a new Santa. You want to jump right in and start booking appearances immediately, but you don’t know where to start. Perhaps you’ve got your shiney new website up, but no one is beating down your door. It can be frustrating, but don’t fret if you’re off to a slow start. I had a chance to pick the brain of Santa Ames, a well established Santa in Ames, Iowa to get some insights into gaining new clients.
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